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Sample Smithsonian’s
compelling articles.
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SMITHSONIAN MAGAZINE is dedicated to culture and the pursuit of acultural lifestyle. Each issue examines the arts, science, history, biography and nature around the world and across time, presenting relevant topics through the lens of our shared cultural heritage.
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Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
[ General Rates * Travel * Retail/Direct Response * General Rate Comparisons ]
General
Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established
April 1970.
| GENERAL RATES 2003 | |||
| SIZE | 4 COLOR | 2 COLOR | B/W |
| Page | $100,140 | $84,665 | $68,345 |
| Spread | $200,280 | $169,330 | $136,690 |
| 2/3 Page | $80,115 | $67,735 | $54,680 |
| 1/2 Page | $60,090 | $50,805 | $41,005 |
| 1/3 Page | $40,050 | $33,860 | $27,340 |
| 1/6 Page | $20.030 | $16,935 | $13,670 |
| Agate Line | $280 | $240 | $190 |
| 2nd Cover | $258,370 | - | - |
| 3rd Cover | $121,175 | - | - |
| 4th Cover | $150,215 | - | - |
| 10% Bleed Charge. | |||
Go to General Rate Comparisons
Direct
Response, Retail Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established April 1970.
| DIRECT RESPONSE, RETAIL RATES 2003 | |||
| SIZE | 4 COLOR | 2 COLOR | B/W |
| Page | $80,115 | $67,735 | $54,680 |
| Spread | $160.230 | $135,470 | $109,360 |
| 2/3 Page | $64,090 | $54,185 | $43,735 |
| 1/2 Page | $48,070 | $40,640 | $32,805 |
| 1/3 Page | $32,045 | $27,100 | $21,870 |
| 1/6 Page | $16,020 | $13,540 | $10,940 |
| 3 Inch | $9,660 | $8,190 | $6,510 |
| 2 Inch | $6,440 | $5,460 | $4,340 |
| 1 Inch (minimum) | $3,220 | $2,730 | $2,170 |
| Agate Line | $230 | $195 | $155 |
| 10% Bleed Charge. | |||
Go to General Rate Comparisons
Travel
Rates
Effective with January 2003 issue. Circulation Rate Base 2,000,000.
All rates are gross.
Published monthly. Member ABC. Established April 1970.
| TRAVEL RATES 2003 | |||
| SIZE | 4 COLOR | 2 COLOR | B/W |
| Page | $80,115 | $67,735 | $54,680 |
| Spread | $160,230 | $135,470 | $109,360 |
| 2/3 Page | $64,090 | $54,185 | $43,735 |
| 1/2 Page | $48,070 | $40,640 | $32,805 |
| 1/3 Page | $32,054 | $27,100 | $21,870 |
| 1/6 Page | $16,020 | $13,540 | $10,940 |
| 2nd Cover | $209,230 | - | - |
| 3rd Cover | $92,765 | - | - |
| 4th Cover | $125,180 | - | - |
| 10% Bleed Charge. | |||
Go to General Rate Comparisons
| GENERAL RATE COMPARISONS 2003 | |||
| Comparing Costs Per Thousand (CPM) | |||
| MAGAZINE | 4 COLOR BLEED PAGE | RATE BASE | Audience CPM |
| Time | $202,000 | 4,000,000 | $8.81 |
| Newsweek | $182,780 | 3,100,000 | $8.94 |
| Money | $124,700 | 1,900,000 | $15.76 |
| U.S.News | $119,771 | 2,000,000 | $10.46 |
| Business Week | $94,800 | 950,000 | $22.24 |
| SMITHSONIAN | $97,225 | 2,000,000 | $12.62 |
| Travel & Leisure | $73,620 | 925,000 | $15.55 |
| Gourmet | $65,760 | 900,000 | $11.98 |
| The New Yorker | $68,675 | 850,000 | $19.81 |
| Source: IMS, 2002 MRI Doublebase, June 30, 2002 FasFax | |||
Frequency Discounts
| Advertiser’s Contract Year | 3x | 6x | 9x | 12x | 18x | 24x |
| 3% | 6% | 9% | 12% | 18% | 24% |
Additional frequency discounts for contracts in excess of 12x are available upon request.
Advertising schedules composed of mixed space units are entitled to standard discounts except when the use of the smaller units lowers the cost of the schedule below the amount which the larger units reached at their earned rate.
Special Advertising Units
Costs and availability of additional colors, inserts, gatefolds, insert cards, split runs and other special units are provided upon request.
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
Advertising opportunities are also available on our web
site. For information, contact:
Paul A. DeBraccio, CEO
Interevco
www.Interevco.com
PaulD@interevco.com
phone: 212-696-5893
fax: 212-696-0172
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing Dates | Advertisement Requirements | Contract Information | Contacts
ORDERS
By the 10th of the month, second month preceding cover date.
MATERIALS
Due on the 15th of the month, second month preceding cover date.
Send To
Smithsonian Magazine, Production
750 9th Street N.W. Suite 7100
Washington, D.C. 20001
Telephone: 202-275-2000 Fax: 202-275-1898
Note: All correspondence sent via USPS (U.S. Postal Service) needs to be addressed to:
Smithsonian Magazine Production
P.O. Box 37012
Victor Build., Suite 7100, MRC951
Washington, D.C. 20013-7012
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
Smithsonian Magazine is now printed direct-to-plate and only accepts digital files. We will accept most post-processed files like PDF, DCS 2.0 and TIFF/IT. For ads measuring 1/6 page and smaller we will accept a PDF or an Adobe Illustrator EPS file. Call Rachel Gilmore, 202-275-2219, or Kate Balch, 202-275-2056 in the Production office with any questions or concerns.
Publisher will hold materials for a maximum of 12 months after last use. Unless advertiser or agency requests return, materials will be destroyed.
| AD SIZES (in inches) | ||||
| AD SIZE | NON-BLEED | BLEED | TRIMS TO | IMAGE SAFETY |
| Spread | 15 x 10 Live | 17 x 11 1/8 | 16 3/4 x 10 7/8 | 16 1/4 x 10 3/8 |
| Page | 7 x 10 | 8 1/2 x 11 1/8 | 8 3/8 x 10 7/8 | 8 1/8 x 10 3/8 |
| Digest | 4 5/8 x 7 | 5 3/8 x 8 1/4 | 5 1/4 x 8 1/8 | 5 x 7 7/8 |
| 2/3 Horz | 7 x 6 5/8 | 8 1/2 x 7 1/4 | 8 1/4 x 7 | 8 x 6 3/4 |
| 2/3 Vert | 4 5/8 x 10 | 5 1/8 x 11 1/8 | 5 x 10 7/8 | 4 1/2 x 10 3/8 |
| 1/2 Sprd | 15 x 4 7/8 | 17 x 5 9/16 | 16 3/4 x 5 7/16 | 16 1/4 x 5 |
| 1/2 Page (horizontal) | 7 x 4 7/8 | 8 1/2 x 5 9/16 | 8 3/8 x 5 7/16 | 8 1/8 x 5 1/8 |
| 1/2 Page(vertical) | 3 3/16 x 10 | 4 3/16 x 11 1/8 | 4 1/16 x 10 7/8 | 3 13/16 x 10 3/8 |
| 1/3 Page(vertical) | 2 1/4 x 10 | 2 13/16 x 11 1/8 | 2 11/16 x 10 7/8 | 2 3/16 x 10 3/8 |
| 1/3 Page(square) | 4 5/8 x 4 7/8 | - | - | - |
| 1/6 Page(vertical) | 2 1/4 x 4 7/8 | - | - | - |
| 1/6 Horz | 4 5/8 x 2 1/4 | - | - | - |
| Agate Lines | 14 Lines in an inch x 2 1/4 wide | |||
*Add 1/8" additional image to left and right sides if material is going to be centered.
*Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process.
BINDING – Saddle wire. Page trim size: 8 3/8" x 10 7/8". Bleed allowance: 1/8" at head, foot and face. Safety for bleed ads: 1/4" inside trim. Gutter safety: 3/32". Page is three columns, each column 2 1/4" wide.
*Gutter Safety: When a headline crosses over the gutter in a spread a 3/32" total gap is necessary to read type correctly.
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
In consideration of the acceptance of the advertisement (subject always to the terms and conditions of our Rate Card), the agency and the advertiser must, in respect of the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement.
Space orders are due on or before closing date and may not be canceled by the advertiser after that date.
The Publisher's office reserves the right to reject any advertising for any reason at any time even though a reservation has been previously acknowledged and even though a product or account has been directly solicited by a representative. All advertisements must be clearly and prominently identified by the trademark and/or signature of the advertiser.
All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof.
In the event of a printing error, the Publisher's liability is limited to a makegood of the advertisement.
Publisher is not responsible for errors in key numbers.
No conditions, printed or otherwise, appearing on contracts, orders or copy instructions, that conflict with the Publisher's policies will be binding on the Publisher. Insertion orders with disclaimers will not be accepted.
Advertising units that are split run appear in main run circulation only, not in single copy sales.
Orders or contracts that specify position will be considered by the Publisher to be requests only.
Rates and units of space subject to change by the Publisher.
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
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| McGown/Intermac/PNA 160 Bloor St. East, Suite 1124 Toronto, Ontario M4W 1B9 416-966-1622 Fax: 416-966-1434 Sandra Berry sandra@mcgown.com |
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FAR EAST Europe Office HONG KONG |
EUROPE |
| AUSTRALIA Jake Wilson, IMR Level 8, 1 Elizabeth Plaza North Sydney, NSW 2060, Australia (02) 9954 5732 Fax: (02) 9954 5753 |
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Official Publication of the Smithsonian Institution
For all other national and international advertising inquiries, please contact Associate Publisher Tom Huber at 212-916-1300 or thuber@simny.si.edu. Thank you.
Media inquiries (including questions about articles, columns, authors and photographers) should be directed to:
Editorial Profile | Audience Profile | Rates | Web Advertising | Closing/Shipping | Advertisement Requirements | Contract Information | Contacts
